Your business is really starting to take off! Congratulations!
Now is the time you really need to focus on what you do. But you’ve also got to spend hours everyday renewing domain names, migrating email, updating your data, and still keep your company growing.
Your interns have left and you’ve faced the reality that your assistant has no real training in web development.
You need a professional. Ochstein Strategies will help you build (or re-build) your website and integrate it with your data systems, social media channels, and help you design and develop a manageable online marketing strategy.
Your time is precious and you need help. The Calvary has arrived!
Admittedly, the bar is pretty low. 2016 may go down as one of the worst years in history. We lost a lot this year and it’s time to rebuild, rebrand, and get back to work. Apart from hiding under the covers with wine and chocolate, your only other option is to come out swinging and take 2017 by the balls (see how this works? There’ll be no “pussy grabbing” in 2017).
So, drag yourself out of bed, brush the crumbs of 2016 out of your hair, jump into a nice hot shower, and get ready— 2017 is about to be amazing!
1. Build Yourself a New Website. Nothing says “rebrand” like a brand new website! Forget about blogging. We’ve all expressed ourselves enough the past few years. Facebook and Twitter are there if you need to tell the world anything. In 2017, you need to define yourself. Show the world who you are, what you want, and name your price. Do not be shy. This is your site, your place, your terms, and your rules. If you don’t have a website of your own, you’re not really in the game, are you? If you don’t have the time or skill to build your own site, hire someone who can. Spend some time reflecting on what you really want to create in the next year and then add “.com”.
2. LeanIn to Linked-In. Yes, it matters. Just do it. Clean up wordy job descriptions. Weed out jobs you had more than 10 years ago, nobody cares. And rewrite your Summary already! If you copy/pasted it from your resume, I don’t even want to know you.
3. Headshot! Time for an amazing new headshot. Invest in a professional photographer and good haircut. Show 2017 you mean business. Use this photo for your new website and updated Linked-In profile. Hell, get a Warhol-esque portrait made while you’re at it!
4. Get A New Workout Routine. Forget about Yoga. No more walks in the woods. We’re pissed off this year. Take a fitness class that focuses on self-defense or martial arts. You’ll feel stronger and you’ll be healthier. If 2016 almost kicked your ass, show 2017 you’re coming at it, full throttle.
5. Fuck ’em if they can’t take a joke. Seriously. Don’t let them get to you. You do you. As a wise woman once said, “When you’re knocked down, get right back up and never listen to anyone who says you can’t or shouldn’t go on.”
Yes, Facebook has updated its Algorithm again and everyone is heading for the panic button! KEEP CALM!
This new update by Facebook is actually good news! (Even if you’re in the “news” business)
According to the announcement:
“The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.”
This is simply a better opportunity for your organization to fine-tune your online engagement strategy. This shouldn’t have a very drastic impact on your traffic because the majority of Facebook traffic comes from other people posting and sharing your stories. Think about amount of traffic you get via posts from your own Facebook page. It’s probably much smaller in comparison.
Any good Social Media strategist will tell you that the secret to engagement is in connecting with real people online, not just spoon-feeding them information.
For example, in its press announcement, the first “value” that Facebook claims its News Feed is based off of is that friends and family come first. The second is that the feed should be informative—though what one person finds informative might be different from what another person does. And the third is that the News Feed should entertain.
In other words, you have to meet people where they are. Finding that connection means drilling down to where users’ “values” are and toward what end each individual is influenced by friends and family. Finding that community of connection is what Facebook has always been about.
And that is what all Social Media should be about: Individuals talking to individuals, building online communities; not anonymous banter mindlessly put forth to create outrage and paranoia.
The new Facebook Algorithm is putting social value back into social media. The connection for your site is there, you just need to find it. It’s good news for journalists and it’s good news for the publishing business. Quality over quantity.
Take a breath… and find the communities most interested in your work.
When the Republicans took over the House majority in January of 2011, it didn’t take long to see that they would be pushing an extreme agenda that would roll back women’s rights to the 1950’s.
The opening salvo was a vain attempt to repeal Obamacare, legislation designed to cover millions of Americans who currently don’t have access to healthcare. Most of those Americans are women and their families. Of course, after they got their press release and fifteen minutes on C-SPAN, they went on to more mischief. They tried to de-fund Planned Parenthood, an organization that provides healthcare and preventative cancer screenings to millions of women nationwide. They refused to let women testify before Congress on the issue of contraception. And, of course, their raucous leader and provocateur, Rush Limbaugh, took to the airwaves to deem a Georgetown Law Student a “slut” because she uses birth control.
Not to be outdone by their Federal brethren, State lawmakers embarked on their own journey of gender oppression. Kansas sought to shut down abortion clinics across the state, Mississippi legislators took it upon themselves to define “personhood”, Arizona succeeded in de-funding Planned Parenthood, and the Speaker of the Michigan State House of Representatives silenced and censured an elected representative for using the word “vagina” while debating the merits of legislation affecting women’s reproductive health.
This was too much to take for many women. Especially those of us who have fought long and hard for the rights that we are, unbelievably, in danger of losing. Thus began the birth of a movement. Or, maybe more accurately, the re-birth of a movement.
Like the majority of people in this country, two women were talking on and off over the past year about the astonishing legislation and rhetoric taking place in our House of Representatives, the media and many of the States across our country attacking our rights…from reproductive rights to voting rights to human rights.
In the wee hours of February 19th, two women were venting over the phone…Karen Teegarden from Michigan and Desiree Jordan from New York…why weren’t women taking to the streets? As they hung up Desiree commented, “we should just do it…if we build it, they’ll come.”
How many of us have made statements like that only to go on with our lives? Well, not this time! Karen decided to take action. She created a Facebook group, naming it “Organizing Against the War on Women,” posted it on her wall and other Facebook walls and asked Desiree to do the same.
Upon waking up the next morning there were almost 500 people asking to join and offering up their experience and skill set. Ten weeks later, Unite Against The War on Women held 55 events in 45 States across the country with 47,000 in attendance.
Today (July, 2012) UniteWomen.org has state community groups in every state, a Facebook page with over 30,000 “likes,” Twitter, a YouTube Channel, a Blog, BlogTalkRadio and Tumblr.
Two months later, UniteWomen.org has a reach on Facebook of over 13 million users, and without purchasing one single ad.
It has often baffled me as to why a political party would do it’s level best to alienate half of the population, but what is even more baffling is why anyone in their right mind would invoke the wrath of American women. Not a very smart calculus, in my opinion. Nonetheless, they asked for this fight.
Women have united across the country – online, at rallies, at cocktail parties, at sporting events, over lunch, in the board rooms, and most importantly, at the ballot box.
In 1942, the Ladies Home Journal’s adopted the slogan “Never Underestimate the Power of a Woman”.
In 2012, we are in solidarity, we are organized, and we have conquered social media.